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New CEO Named at L’Oréal-owned AR Company ModiFace

Promotes from within as Parham Aarabi announces his intent to depart the tech company he founded.

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By: Christine Esposito

Editor-in-Chief

Jeff Houghton has been appointed CEO of ModfiFace, the Toronto-based augmented reality (AR) company that was acquired by L’Oréal Group in 2018. He will begin his new role on Oct. 1, 2022, according to L’Oréal, which made the announcement on Sept. 13. In a statement released by L’Oréal, ModiFace Founder and current CEO Parham Aarabi has expressed his desire to focus on a personal area of research interest and will be stepping down from his current role. Under Aarabi's leadership, ModiFace...

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